Ages ago I found a few pages of an old copy of the West Australian newspaper, dated July 5th 1952. It's yellowing badly and becoming very brittle so I thought I'd start scanning some of it's adverts and sections.
First up is this awesome advert for Emu Lager beer which is hilariously ironic. For years "soccer" has been mocked in Australia as being more of a girls game than a game men would play. "It's just for sissys and girls, all the kissing and hugging, you're all poofters". I've played soccer since I was 9 or 10 years old and how many times did I cop those words at school. It was un-Australian to play the Pommy game. So I'm pretty stoked to see a 1950's advert extolling the virtues of the game and an Australian beer company happy to connect their product with it. Would this happen today?
First up is this awesome advert for Emu Lager beer which is hilariously ironic. For years "soccer" has been mocked in Australia as being more of a girls game than a game men would play. "It's just for sissys and girls, all the kissing and hugging, you're all poofters". I've played soccer since I was 9 or 10 years old and how many times did I cop those words at school. It was un-Australian to play the Pommy game. So I'm pretty stoked to see a 1950's advert extolling the virtues of the game and an Australian beer company happy to connect their product with it. Would this happen today?
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